Jun 09

Making mobile device management work in the enterprise (including BYOD)

In recent months Constellation Research (CR) has assembled ever deeper research into how enterprises are handling the myriad of issues where mobiles (including smartphones, tablets and laptops) are changing how enterprises work.  Besides defining market categories like MoDM (Mobile Device Management, mostly for mobile phones), MADM (Mobile Apps and Data Management, where corporate information assets exist alongside personal ones on smartphones and tablets), CR has assembled six in-depth case studies in which user executives discuss how and why they have deployed MEM (Mobile Enterprise Management) — the applicability of which extends beyond MoDM and MADM.

  • B&W Group: Using iPad and iPhones for Business Intelligence and Supply Chain Management. B&W Group is an international leader in loudspeaker systems.  In 2010 it started to look for a Business Intelligence (BI) solution to work with its existing SAP systems. The initial impetus was to improve the quality of information used for running the business. The emphasis changed once IT understood that mobility was a key ingredient of delivering a modern BI solution. B&W Group then decided to pilot a small iPhone/iPad implementation to see what might change.  The result has gone far beyond expectations of users, management and IT. Acceptance has climbed from an initial five users in the BI-for-sales pilot to over 80 – representing almost 25 percent of SAP users inside the B&W Group. It has also spread beyond sales management to Quality Assurance, supply chain management and general management. ( Best Practices: Mobile Enterprise: B&W Group Case Study)
  • WinShuttle Closes Mobile Device Risk Exposure: How One Organization Tackled Mobile Device Security. WinShuttle, headquartered in Bothell, WA, provides software products that assist businesses to work with SAP applications. WinShuttle supports customers from offices located in the U.S., U.K., France, Germany and India. Many of its employees are mobile and technically literate; as such they use a broad variety of devices. Most of these devices are not provided by WinShuttle but are bought by those employees, who then wish to connect them to WinShuttle’s IT systems. To ensure that company data is not compromised by these devices, WinShuttle engaged in a trial and subsequent implementation of a secure solution addressing mobile devices like smartphones and tablets.  It made various discoveries, two of which stand out: some 95% or employees used c 1.5 mobile devices each to connect and the vast majority of smart devices were insufficiently secure for safe connection to IT.  (Best Practices: Mobile Enterprise: WinShuttle Closes Mobile Device Risk Exposure )
  • Sunbelt Rentals: How Mobile Phones and Tablets Change Sales Practices and Open Up Opportunities.  Sunbelt Rentals decided in 2009 to introduce iPhones to its sales force. Though there were initial device management challenges, those have now been overcome – so much so that the decision to add iPads incurred only a minimal extra effort.  This is not a conventional Bring Your Own Device (BYOD) case study, but it is one where Sunbelt Rentals demonstrates how it overcame initial obstacles and yet accepted BYOD principles which produced multiple benefits. (Best Practices: Mobile Enterprise Management – Sunbelt Rentals Case Study)
  • Holly Hunt: Mobile Devices (and Their Management) Change Business Processes and Attitudes to IT.  Holly Hunt, a luxury home furnishings company, introduced mobile devices on the Blackberry platform several years ago. The arrival three years ago of iPads opened up several different opportunities and scenarios. Initially these iPads were thought to be relevant only for the traveling sales force. However, as the experiences described in the case study demonstrate, the potential impact has occurred in all sorts of areas, from customers right through to manufacturing. An altogether unexpected impact was the changing attitude towards IT –  from being considered “Doctor No”, to one perceived to be constructive. (Mobile Enterprise Management: Holly Hunt Case Study)
  • Waka Digital:  Managing Mobile Infrastructure Securely.  Waka Digital Media’s COO discusses mobility, adoption of mobile devices, and BYOD. He also assesses the importance of ensuring that each enterprise preserves enterprise security along with supporting users. This is not as simple as it might initially seem, especially when you have multiple clients demanding top-level secure support. Besides talking through decision processes and selection criteria, the COO describes the lessons learned and best practices he has encountered and/or introduced. (Best Practices: Mobile Enterprise Management – Waka Digital Media Case Study)
  • SAP: Managing 20,000+ Mobile Devices.  SAP’s CIO discusses mobility, adoption of mobile devices, BYOD and ensuring that each of their enterprises preserves both enterprise security along with supporting users. This is not as simple as it might initially seem, especially when you have over 20,000 such devices. (Best Practices: Mobile Enterprise Management – SAP Case Study  )

In the July CR will present 3 webinars entitled “Make Mobility Pay in your Enterprise”

  • How Mobility becomes a strategic business opportunity
  • BYOD is a tactical imperative, not a strategic option
  • Mobile Lessons Learned and Best Practices for Successful Enterprises

Supporting research may be found in:

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